As charities become aware of the growing importance of mobile marketing, many are still in the dark to as to what it actually is, how it works and what the actual benefits of mobile marketing are.
There are many different aspects or components that make up the entire picture in regards to the approach and the “tools” required to take your marketing efforts to the next level. Introducing your charity into the “stream” of the mobile requires some or all of the following: Mobile friendly website, QR codes, of course the most powerful marketing tool in existence today, the mobile marketing app.
Most people can easily understand the importance of having a mobile website. With over 40% of local Internet searches done on mobile devices, it’s a no brainer as to why a charity would want to offer a good mobile experience.
QR codes are also becoming more visible in the media and in marketing efforts. The idea of the QR code is to offer an easy way of accessing your app or other information directly from a person’s mobile device. Again without getting into too much detail , it is pretty obvious as to what the advantages and benefits are of the QR code.
So what about the donation app? Here is a list of the benefits in simplified form.
Apps are popular with charity owners and their donors. With today’s donor base going mobile, Apps help you keep pace:
Benefits for Charities – Apps:
- Build relationships
- Build loyalty
- Increase your visibility
- Increase your accessibility Solve the problem of getting stuck in spam folders
- Increase exposure across mobile devices
- Connect you with on-the-go donors
- Generate repeat donors Give you tools that are driving the “New App Economy”
- Enhance your social networking strategies
Benefits for Donors – They’ll receive:
- Easy access to your charity
- Convenient way to keep track of their donations
- Easy and simple way to donate
Why is a Mobile App better than browsing the Mobile Web?
It’s much faster. It takes a second to launch a Mobile App. It can take up to several minutes for a Mobile Web site to load in an area with bad reception.
Mobile Web Sites are important but they do not replace the need for Mobile Apps for the following reasons:
Mobile Apps: Function offline
Mobile Web Sites: Don’t
Mobile Apps: Enable Push Notifications for Direct Contact with Donors
Mobile Web Sites: Don’t
Mobile Apps: Always visible on your phone’s home screen
Mobile Web Sites: Not always visible
Mobile Apps: Appear in the Apps Stores
Mobile Web Sites: Don’t
The only problem with mobile apps is they cost thousands to create and maintain, and may not be reliable all of the time.
Now here’s the good news, you can get your charities own app with just 1 click using OrgHunter! Why spend thousands trying to create an app when we have all of the technology ready for you to use right now!
What is included with my OrgHunter app?
- QR Code
- Donate Now button
- A link to your OrgHunter microsite
What are other charities doing?
Big charities like Red Cross, Humane Society, and Water started promoting their charities and merchandise with Mobile Apps a few years ago. Smaller charities quickly jumped onto the App wagon. Why?
Because Mobile Apps are the most affordable and effective way to reach out to donors these days.
What can your charity do with a mobile App?
- Increase Revenue
- Collect Donations
- Build Loyalty
- Generate Donors – and repeat donations
It is easy to see what the power of mobile marketing apps can offer, however there is another very important benefit to the charity owner. Return on investment.
Many charities spend a fortune on mail outs and other traditional advertising. Over time with a proper marketing strategy, it has been proven that charities over time can start to decrease spending on mail outs and other expensive advertising . As more and more people download your company’s app, the more people you can reach out to directly with offers through push notifications without the huge costs and efforts required through traditional methods.
Think about it, if your charity sends out flyers to the same donor base multiple times a year, that can cost a small fortune , literally into the thousands of dollars per mail out. However imagine over time as more and more people download your app, you can start reaching them instantly with push notifications instead, without any extra cost and with much less effort and time . This idea can be applied to newspaper ads, magazine ads and any other traditional marketing methods, resulting in much lower costs as you can reduce the amount of traditional advertising required as your app base grows.
Hopefully this article has helped shed a little light on the possibilities and benefits of mobile marketing apps.